MythLab, Inc.

Mythlab

We build products.
Creators tell stories.

A small studio that designs and ships content-generation products end-to-end — research, engineering, editorial design. PureLab is our first.

Mission Products Approach Contact
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Independent studio Research-led Built for creators
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Research
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Engineering
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Design
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Distribution
Mission

We build content products end-to-end.

A small team — researchers, engineers, editorial designers — building tools that creators actually want to use. We ship under standalone product brands; MythLab is the studio behind them.

Research in-house

From first principles.

Custom pipelines and custom-trained models, tuned for the specific problem each product solves. Not a thin wrapper over someone else's API.

Production engineering

Built to run, not to demo.

The same team writes the research and runs the production. Reliability, latency, and the cost-per-output that decide whether a product can ship are part of the design — not patched in later.

Editorial design

For people who care.

Surfaces designed like a magazine, not an admin panel. Typography, density, hierarchy — chosen so the work feels like craft, not control panels.

Independent. Small team. Long horizon.

Products

What we ship under our roof.

Each product lives at its own brand and domain, with its own team and roadmap. MythLab is the studio that builds and supports them.

PureLab PureLab purelab.art

AI Character Platform for Creators

Build a persistent AI character from a handful of reference photos. Generate photos and short video. Publish to TikTok, Instagram, and YouTube. PureLab carries the workflow end-to-end — from references to publish-ready content.

  • Identity consistency without LoRA training
  • Editorial-grade photo and short-video pipelines
  • Multi-platform publishing — TikTok, Instagram, YouTube Shorts
Visit PureLab

More products are in development. We'll add them here when they ship.

Approach

Small team. Long horizon.

We pick problems we can stay with for years, not weeks. Research, engineering, and editorial design live in the same room. We ship slowly and on purpose — each release is a real product, not a tech demo.

We build for creators. Not for ad-tech, not for surveillance, not for platforms.

Frequently asked questions.

MythLab, Inc. is a small studio that designs and ships content-generation products for creators. We do research, engineering, and editorial design end-to-end, and release the work under standalone product brands.
PureLab is the first product we shipped under the MythLab umbrella. It is a separate brand on its own domain — purelab.art — with its own product team and roadmap. MythLab does not directly sell software to end users; PureLab does.
MythLab, Inc. operates remotely. For business correspondence, write to [email protected].
We hire opportunistically. If you have strong work in product engineering, applied AI, or editorial design, send a short note and a few links to [email protected].
Email [email protected] with a one-paragraph description of what you build and how you imagine working together. We reply to every serious inquiry.
Contact

Write to us. We read everything.

One inbox handles business inquiries, press, partnerships, and people who want to work with us. Keep it short — we reply faster to focused notes.

General · Press · Partnerships

[email protected]

We typically reply within two business days. For product support please write directly to your product team — PureLab support lives at purelab.art.

See what we build.

PureLab is our first product — an AI character platform for creators on TikTok, Instagram, and YouTube.

Explore PureLab